Food Product Brand Development

One of our consultancy activities is in Brand Building for food produced in Georgia.

Marketing and brand development is at an early stage of development in Georgia. With competition between domestic players intensifying, new market players entering the market, and imported products with established brands an ever-present threat, it is imperative that cost-effective brand development take into account local consumer preferences while still meeting world’s best practice for efficiency and clarity. Effective differentiation of your product from your competitors can mean the difference between success and failure.

An example of a brand that we have helped develop is Berghofer. A cheese brand owned by Austrian-owned dairy factory Cheeseco Ltd, we have helped establish this new brand in the Georgian market, with customers educated about the rigourous food safety attributes and modern Austrian production technology, while traditional Georgian taste preferences are still addressed.

Our Marketing Consultant Mziko even managed to get herself included in the commercial !

In addition to television advertisements, the brand awareness is being developed in print media, social media and in-store promotions. If you see attractive young women in Austrian tracht in a supermarket, more than likely they will be offering samples of Berghofer cheese.

If you believe your product has potential as a branded product, with the superior margins that this yields, or if you feel that your brand portfolio could be improved, you should contact us to discuss your needs.


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