Georgian Wine Pricing and the Chinese Market.

With French Vin de Table and Spanish Vino de Mesa typically arriving at Chinese ports for less than 1 Euro per bottle, Georgia has little room to move in the bottom end of the market. Grape prices, even in the midst of the current crisis, are significantly higher than most New World producers or indeed many EU producers, which is passed on to the wholesaler through the winery. Last year, Georgian wine exports worldwide on average were the third most expensive in the world per hectalitre, after France and Italy.

However, tight quality control, a capable national branding campaign and skilled company marketing can yield good results in China despite the worldwide glut of wine. From Wine Industry Insight’s Lewis Perdue

So, it can be done. Great quality wine with a good story behind it and effective promotion can make serious inroads in the Chinese market, at a respectable price.

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